GreenTech Americas delivers vibrant sixth edition

GreenTech Americas looked back at an energetic, vibrant trade show with stunning stands and packed knowledge programs. This sixth edition opened its doors for a total number of 7,195 professionals, including exhibitors, marking an impressive 19% increase in unique visitors compared to the previous edition. Held at the Querétaro Congress Center from March 24th to 26th, the event showcased 250 exhibiting companies.

Winner Innovation Award
At the first day during the opening the winner of the new GreenTech Americas Innovation Award was announced: Bionomic with their product BioShield. A biological product that is compatible and delivers an immediate effect, supporting both organic and conventional agriculture, with strong potential that is currently under development.

© RAI Amsterdam B.V. (t.a.v. Greentech)

An honorable mention for second place goes to Será, a dynamic platform that enables users to communicate and develop strategies for their greenhouse without needing to be autonomous.

FINKA (Mexico): Jorge del Toro (General Director) commented that "GreenTech Americas was a great experience. I had the opportunity to reconnect with friends, clients, and suppliers, and also meet new people in the industry. It's a great space to strengthen relationships and have meaningful conversations about where our industry is going."

NatureSweet (USA): Pete Van Zijl (Production) said "GreenTech Americas is a great opportunity to reconnect with the industry whom I've known for more than 20 years. We come from different parts of the world and various states across the country, and this event has become the place where, as professionals, we can come together. Here, we reconnect, share experiences, and enjoy the innovations, technologies, and knowledge that each of us is applying and learning. It's a meeting point that enriches us and keeps us united as a community."

Asociación de Horticultores de Bernal en Agropark (Mexico) stated Víctor M. Romero-Niembro (Consultant): "It's always a pleasure to return to GreenTech Americas. I've attended the very first edition, and every year I see growth and new opportunities. It's an excellent space to greet old friends and to meet new clients and do projects. I'm already signed up for next year."

© RAI Amsterdam B.V. (t.a.v. Greentech)

Agronauta Podcast (Mexico): Tonatiuh Quiñones (Director): "GreenTech Americas is a clear benchmark of where agriculture is heading as technology becomes a true competitive advantage. Beyond AgTech trends, it highlights the vision of industry leaders and the value of networking as a driver of collaboration and opportunity. A high-level event that helps shape the future of agriculture."

Exhibitor comments
Suga Coco (India): Suga Kumaravel (Director): "We want to showcase our products to the South and Latin American markets because we expect a great deal from the Mexican market. At GreenTech Americas, we connect with growers. That's why we are participating as exhibitors for the fifth time."

CID Lines (Mexico): Yunuen Ronquillo (Marketing Manager): "GreenTech Americas has been a key platform for strengthening our presence in Mexico and sharing our vision: food safety is not just a requirement; it is a driver of productivity. Through our partnership with Phylax, we are closer to producers, helping them to implement safety solutions that reduce risks, improve operational efficiency and enhance the quality of their results."

© RAI Amsterdam B.V. (t.a.v. Greentech)

Vifra (Italy): Stefano Liporace (Sales Manager): "GreenTech Americas is a highly professional expo where real business gets done. We connect with tomato and flower growers, and despite the global challenges, we see significant potential in the Mexican market. GreenTech Americas is where partnerships begin, we shake hands here."

Enza Zaden (Mexico): Juan Labastida (Marketing Manager Mexico & CAM): "Participating in GreenTech Americas in Querétaro is a very important part of our annual activity. We have the opportunity to talk with clients, partners, and friends from the horticultural industry. This is where professionals come together!"

© RAI Amsterdam B.V. (t.a.v. Greentech)

Conference
In addition to the Leafy Greens Workshop, the conference programme featured knowledge sessions addressing key challenges and opportunities in modern horticulture. Topics included financial planning, sustainable production, climate, water and energy management, automation and data driven cultivation.

Power Day
For the third time the Power Day was organized with this year's theme "People First: Your people, your greatest asset". How a corporate culture of strategy, planning and training generates efficiency, well-being and retention with speakers Erik Pekkeriet (Wageningen University & Research), Jorge del Toro (Finka) and Oscar Woltman (Phoenix Consultoría).

Pekkeriet says: "The Power Day shows how mature and professional the Mexican greenhouse industry already is. Strong management is in place; the next step lies in smarter implementation of technologies that support workers and drive quality and added value. Simple sensors, IT systems and a collaborative, coaching-led approach can significantly improve efficiency and appreciation across operations."