Mexico: Exhibitors and visitors GreenTech Americas go home satisfied

An intensive, yet certainly fruitful week. That's how visitors and exhibitors describe GreenTech Americas, which took place this week in Querétaro. As mentioned yesterday, the Mexican market faces its fair share of challenges, but also offers plenty of opportunities. Growers and suppliers are working closely together to seize them.

This is reflected in the strong attendance and in-depth discussions of the event, which highlight the sector's development toward larger, more integrated horticultural enterprises, with a strong focus on the efficient use of resources, inputs, and market positioning. The ambition has even reached the point where, with the right varieties, cultivation, and lighting strategies, year-round production gets within reach.

Is the sector there yet? No. Is it a road without obstacles or detours? Certainly not. Particularly, international suppliers are still searching for the right way to shape their businesses, as finding and retaining the right people is not always easy, despite this being crucial for building the long-term relationships that this increasingly technological market demands. At the same time, the market is further developed than ever before.

More on Monday, when the full photo report is published.