Get ready for a new edition of GreenTech Amsterdam from 9–11 June, where the latest horticulture technologies take center stage. This event has long been a place where companies launch new innovations and share what's next for the industry.
New this year: GreenTech introduces two immersive thematic worlds on the show floor in Hall 3 and Hall 5. These spaces are designed to help you navigate the exhibition more easily, explore the topics that matter most to you, and connect directly with innovators, experts, and growers. Each world features dedicated stages and after talk areas, creating more room for interaction, practical insights, and meaningful conversations. Expect more knowledge-sharing and more opportunities to build lasting partnerships.
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Green World - The future of what we grow and how we grow it
Green World brings together innovative crops, alternative production methods, and the growing link between horticulture and health. You'll find solutions focused on specialty crops such as cannabis, strawberries, and leafy greens, as well as nutrient-rich varieties and chemical-free growing methods. It's a space for growers and innovators who want to rethink what we grow and how we produce it.
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Tech World - Where digital innovation transforms horticulture
Tech World is all about practical digital solutions. Attend expert presentations, visit the Robotics & AI Lab to see the latest robots in action, and join After Talks to connect with fellow horticulture professionals. Here, you can explore real-world applications of AI, robotics, sensors, and data-driven cultivation, and see how technology is shaping the future of growing.
With over 560 exhibitors presenting the newest horticulture technologies, an extensive knowledge program featuring more than 250 expert speakers, and the GreenTech Innovation Awards, this event offers a complete overview of the current market. If you want to stay informed and inspired, this is the place to be. Registration is available at the link here.
GreenTech's 2026 theme, 'PURE', focuses on clarity and purpose in crop production. It highlights the role of skilled professionals working responsibly in controlled growing environments. The emphasis is on consistency, transparency and trust, alongside the shift towards chemical free cultivation. Through 'PURE', the show explores what is driving innovation in horticulture and presents the insights, trends and technologies shaping the sector's future.
What visitors can expect
Attendees will be able to learn from industry leaders, join in-depth discussions and connect with professionals across the horticulture value chain. The knowledge programme features several dedicated stages, including the Vision Stage, Data & Tech Stage, Crops/VF Stage, Medicinal Plants Stage and Insight Stage. Each stage focuses on specific themes, offering practical insights and forward-looking perspectives for growers, suppliers and technology providers.
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Side events
On Tuesday 9 June, the GreenTech Innovation Awards 2026 will take place. The winners in the Innovation and Concept categories will be announced during the official opening of the show.
On Wednesday 10 June from 8.30 to 11.00 AM, Power Day will explore the theme 'Exploring the unknowns of plant growth'. Even experienced growers face uncertainty. This session will examine how emerging technologies are uncovering new insights and raising new questions, shifting the long-term focus from yield alone to quality, flavour, bioactive compounds and value added innovation.
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The NL Pavilion serves as the central entry point for international visitors, where global challenges meet Dutch solutions. It connects international delegations with Dutch companies, showcases innovative start-ups and offers insight into the integrated Dutch Controlled Environment Agriculture ecosystem. The pavilion is coordinated by AVAG in cooperation with the Ministry of Agriculture, Fisheries, Food Security and Nature, Netherlands Enterprise Agency (RVO), Municipality of Westland, Dutch Greenhouse Delta, World Horti Center and GreenTech.
Worlds
New this year, GreenTech introduces two thematic worlds on the show floor. Designed to help visitors navigate the exhibition more easily, these worlds encourage deeper engagement, stronger partnerships and continued dialogue through knowledge sessions and after-talks.
Green World: 'The future of what we grow and how we grow it'
Green World brings together innovative crops, alternative production methods and the connection between horticulture and health. Topics include specialty varieties such as cannabis, strawberries and leafy greens, nutrient rich crops and chemical free growing solutions. The Green Hub will focus specifically on algae and its potential within horticulture.
© GreenTech
Tech World: 'Where digital innovation transforms horticulture'
Tech World focuses on the practical application of AI, robotics, sensors and data driven cultivation. The Robotics & AI Lab will showcase the latest robotic solutions, and visitors can take part in after-talks to meet like-minded professionals and exchange experiences.
Innovation & insight
On the show floor, visitors can explore the Innovation & Insight Zone, which features the Innovation Awards nominees and the newest developments in the sector. The Insight Stage will host knowledge sessions that provide deeper context and practical takeaways.
Routes
Throughout the exhibition floor, themed routes will guide visitors to exhibitors in key areas such as Vertical Farming, Robotics, Renewable Energy, Medicinal Plants, AI and Organic production. These routes are designed to help visitors focus on topics most relevant to their work.
For more information:
GreenTech
[email protected]
www.greentech.nl
