Source.ag has appointed Alberto Carbajal Rodriguez as AI Solutions Specialist in Mexico. The move reflects the company's commitment to supporting Mexican growers with practical tools and expertise to optimize and scale sustainable food production.
Alberto joins Source.ag after successful roles at Priva and Ecoation. Many in the industry also know him from his time at CEICKOR, often referred to as Mexico's "Greenhouse University," where he mentored the next generation of growers and helped them navigate the challenges of protected horticulture. At Source.ag, he will continue that work by helping partners translate AI-driven insights into everyday cultivation decisions that improve results.
© Source.agAlberto Carbajal Rodriguez
"Alberto is a fantastic addition to our team," said Tomas Geurts, General Manager of North America. "We prioritize bringing in people who truly understand the challenges growers face, and Alberto's extensive background in the Mexican market speaks for itself. We're excited to see the impact his expertise and industry knowledge will have in the region."
As Mexico's protected horticulture sector continues to expand, AI is becoming essential for scaling production and maintaining consistent performance. Alberto will work directly with growers to implement data-driven strategies, using Source.ag's solutions to help increase yields and create more predictable crop outcomes.
"I've spent my career working closely with growers to help them navigate the complexities of greenhouse technology," Alberto said. "Joining Source.ag is an exciting next step. It allows me to bring world-class AI solutions to the Mexican market and stand alongside growers to ensure they have the tools and data they need to stay ahead in a rapidly changing industry."
For more information:
Source.ag
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