UAE based NRTC Group has announced the launch of Mazraati, a new farm-to-fork digital platform. Unveiled at Gulfood Green 2026, Mazraati is designed to improve traceability, quality control, logistics coordination, and transparency across the nation's agri-food supply chain.
"For decades, the farm-to-fork model in the region has been constrained by fragmented systems and limited traceability," said Mohammed Alrifai, group CEO of NRTC. "Mazraati directly addresses these gaps by digitising the entire journey of produce, starting at the farm and extending through logistics, quality control, and delivery."
Mazraati's technology stack combines AI, QR-based verification, and real-time logistics tracking to create an unprecedented level of visibility. Vehicle routing, crate movement, temperature monitoring, and packhouse receiving are fully automated, while AI-supported quality grading is applied at inspection points.
Transit losses are digitally recorded, and stakeholders, from farmers to buyers, gain instant access to actionable data. Farmers can track quantities supplied, quality grades, and QC outcomes, while logistics partners benefit from route optimization and crate-level traceability. Buyers gain early visibility into stock quality and quantity, enabling better demand planning and pricing decisions.
Read more at Gulf Business
