Seed company Panora announces the appointment of Manuel Weisser as its new chief executive officer. Boasting over 20 years of experience in the agricultural and seed industry, Weisser has held senior management positions in marketing and sales, strategy and human resources within leading global organisations including Nunhems, Seminis, De Ruiter and Bayer. His in-depth industry expertise, strategic vision and international perspective will significantly support Panora's growth and transformation.
"Panora stemmed from the integration of ISI Seeds, Top Seeds International and Totam Seeds, bringing together more than 80 years of genetic know-how, research excellence and deep market knowledge. Today, the company employs over 250 people in more than 10 countries, operating with a strong customer-centric approach and a commitment to deliver high-performing vegetable varieties across the entire global food value chain," reads a company note.
Commenting on his appointment, Weisser said that "Panora is built on an extraordinary wealth of expertise, passion and deep knowledge of the vegetable seed industry. I am excited to join Panora and look forward to driving sustainable growth while delivering exceptional value to our customers and partners."
Panora's headquarters in Parma
"Panora is proud to be part of the agricultural business of Mitsui & Co, a leading global trading and investment group. In line with Mitsui's commitment to addressing global food challenges, ensuring a stable food supply and promoting healthier diets, Panora continues to invest significantly in research, innovation and talent development."
"Under the leadership of Manuel Weisser, Panora confirms its ambition to be a key global partner in the vegetable seed industry by strengthening its portfolio, expanding its international presence and accelerating innovation in all key markets," concludes the note.
For more information: 
Panora S.p.A.
+39 0524 528439
[email protected]
