Following its nomination for the Innovation Hub awards at Fruit Attraction, Tribelli® Seedless, the mini seedless conical pepper range, has received the Superior Taste Award and has also been shortlisted for the Fruit Logistica Innovation Award. These recognitions highlight the growing importance of concepts that combine convenience, flavor, and clear differentiation at retail.
"We are very proud of these awards, and especially of being finalists for the FLIA," says Jessica Zomerdijk, marketing director for Europe at Enza Zaden. "This is one of the most recognized awards in the global fresh produce sector, and it means a great deal to us. We have invested many years and significant resources in developing this winning concept."
© Enza Zaden
Developed to meet evolving market expectations, Tribelli Seedless offers several advantages for retailers and distributors.
Consumer research indicates a strong preference for the concept, with around eighty percent of consumers favoring Tribelli Seedless over other varieties. The seedless format allows retailers to stand out by offering a distinctive product that captures consumer attention and supports category differentiation.
Convenience plays a central role in the concept's growth potential. Without seeds, Tribelli Seedless peppers are easy to eat and deliver a consistent eating experience, encouraging repeat purchases. Their sweeter flavor profile and pronounced aroma further strengthen consumer loyalty and support long term category performance.
From a supply perspective, year round availability and consistent quality are ensured through a network of exclusive grower partners, providing retailers with reliability as well as differentiation.
© Enza Zaden
"Collaboration is at the heart of our brand," Zomerdijk continues. "Tribelli Seedless exists thanks to a trusted network of partner growers across Europe, who demonstrate strong entrepreneurial spirit and continuously innovate, adapt, and invest to move the sector forward. Working closely with our crop teams, our partners combine their on the ground expertise with our genetics to deliver consistently high standards in both quality and flavor, from the greenhouse to the consumer."
© Enza Zaden
She also emphasizes the collective effort behind the product. "Tribelli Seedless is the result of teamwork, and we want to acknowledge the role of our growers in ensuring a reliable, year round supply. Without them, this concept would not be possible."
Tribelli® Seedless will be showcased at Fruit Logistica in Berlin, Hall 1.2, stand B 30.
For more information, please contact us:
Tribelli
www.tribelli.com
Enza Zaden
Tel.: +31 (0) 228-350100
[email protected]
www.enzazaden.com
