Seed Your Future has launched Powered by You: a yearlong initiative celebrating the people, brands, and changemakers shaping the future of horticulture. Designed to uplift the voices behind the movement, the campaign seeks to underscore one simple truth: the green industry grows stronger when its champions are seen, supported, and heard.
Through authentic stories and personal testimonies, Powered by You invites the broader industry to join a collective effort to inspire the next generation of plant professionals.
A new campaign to showcase the faces of the movement
Beginning January 2026, Seed Your Future will feature two interviews per month: one with a Seed Your Future board member and one with a supporting brand or donor. Each interviewee will share why they support Seed Your Future, how the movement has impacted their work, or why investing in the next generation of plant professionals matters to them.
© Seed Your Future
The series will include a mix of short-form videos and written stories, offering authentic insights straight from the leaders shaping the future of the green industry.
"Seed Your Future is powered by people. Their passion, advocacy, and belief in the future of our industry are what drive us forward," said Jazmin Albarran, executive director of Seed Your Future. "This campaign allows us to elevate those voices while inspiring new partners to step forward. Every story shared reinforces why developing and supporting the horticulture workforce matters."
The goal of Powered by You is twofold. The series will highlight voices already championing Seed Your Future's mission, from growers and educators to hort-tech innovators and major plant brands. It will also encourage more industry partners to get involved by providing a transparent, peer-to-peer look at the impact Seed Your Future has on the industry as a whole.
Kicking off the series, January's theme focuses on new beginnings: "New Year, Growing Purpose." Mari Carrasquillo, president of marketing at Costa Farms and the newest Seed Your Future board member, is the first guest of the series. "What excited me about being a board member with Seed Your Future is getting to contribute to the next upcoming generation of horticulture professionals," says Mari in her Powered by You featured video. "I'm here because I want to invite other leaders to support our campaign."
For more information:
Seed Your Future
[email protected]
www.seedyourfuture.org
