Vietnam's urban consumers are growing more selective about what they feed their families, driving interest in clean vegetable subscription boxes and remote farming services. PwC reports that most Vietnamese shoppers worry about ultra-processed foods and pesticides, and many are willing to pay more for environmentally responsible, pesticide-free, and locally sourced products. This demand supports models that offer traceability and clear information about how food is grown.
Remote farming services let customers rent small suburban plots, choose seeds, and track the entire growing process. Vegetables are harvested, packed, and delivered weekly, giving buyers both transparency and the feeling of owning a small garden. For health-focused consumers, especially after COVID-19, the ability to see cultivation through cameras builds trust.
Clean vegetable subscription boxes offer another option. Families subscribe to weekly deliveries from farms in Lam Dong Province at prices two to three times higher than typical produce. Customers value safety and consistency, though the variety can be limited due to seasonal constraints. Farmers like those at Lado Farm face challenges such as pests, weather, and long-distance transport, yet loyal buyers accept the tradeoffs.
"One factor that gives me confidence is transparency," said a 28 year old customer. "This service lets me monitor farm activities through cameras installed in the garden and see the cultivation and harvest process."
Read more at Tuoi Tre
