10 photo reports from 2025

A wide range of trade fairs and conferences have taken place this year, each highlighting current developments within their respective regions and specialties. From soft fruit to greenhouse technology and international produce markets, events in Europe, North America, Asia, and Africa have brought together exhibitors, growers, and industry professionals.

While varying in scale and focus, these gatherings collectively reflect ongoing innovation, shifting attendance patterns, and continued interest in knowledge exchange and market opportunities.

The internationally oriented fair day, the International Soft Fruit Conference was held in Den Bosch on Thursday, following Strawberry Day about which an update already appeared. On the exhibition floor, we encountered Koreans, Canadians, Americans, Germans, Finns, Eastern Europeans, and of course, Belgians, among others, although of course, they were also present in abundance on Wednesday. Nevertheless, the international content was, in the opinion of our Thursday trade fair team, slightly less than last year.

The 38th edition of SIVAL concluded on January 16, following three days of meetings and presentations focused on innovations in plant production. Held in Angers, France, the event marked a transition in leadership, with Albert Richard succeeding Bruno Dupont as president. The event maintained its emphasis on innovation, a defining aspect of the trade show since its inception. Official attendance figures for the 2025 edition have not yet been released.

© Thijmen Tiersma | HortiDaily.com

The four-day fair in Essen has now come to an end. For the European ornamental industry, IPM is one of the most important fairs of the year. For horticultural technology a fair that fits well in the row of spring fairs, without any major special features. In total, according to the organization, based on an estimate on the last day of the fair, the fair attracted more than 40,000 visitors, of which 44 percent from outside Germany. That is an increase of 5 percent compared to last year.

Fruit Logistica 2025: We are, of course, the greenhouse growers and the technology companies focused on greenhouse horticulture. How did we end up at a trade show in Berlin? To understand, let's rewind a century.

The first Grüne Woche took place in 1926—next year will mark its 100th anniversary. Today, it is the international trade fair for food, agriculture, and horticulture - a consumer event. Fruit Logistica started in 1993 as a new trade fair entirely focused on fruit and vegetable exporters and importers. According to some early Belgian participants, the first Fruit Logistica events were still hosted in the "catacombs" of Grüne Woche. The link between the two fairs was evident. "When we stepped out of our hall, we found ourselves among the cows."

This morning at 10 o'clock - it's still taking some getting used to - HortiContact started. A total of 295 exhibitors gathered in the Evenementenhal Gorinchem, Netherlands. They had to drive through a traffic jam for a while. The road was busy.

From March 6 – 8, 2025 the Southeastern Produce Council (SEPC) held their annual Southern Exposure event, themed Produce Means Family. The theme was inspired by the warm and inclusive spirit of Hawaii. For the very first time, SEPC took place at the Orlando World Center Marriott hotel.

The doors of the Saigon Exhibition and Convention Center (SECC) in Ho Chi Minh City are open for HortEx Vietnam. After the opening ceremony, they welcomed exhibitors, visitors, and industry leaders to explore the latest in horticulture, floriculture, and agriculture. And this year is extra special as they are co-located with Agritechnica Asia, bringing even more opportunities for knowledge sharing, business growth, and innovation.

Hopefully, everyone has recovered from their trip to Vegas, because we have some photos to share! This week, Indoor Ag-Con took place there. Originally focused on the leafy greens industry, the event has evolved into a multi-crop gathering, with a notable increase in vine crop and cannabis growers. But perhaps it's no surprise that the event attracted such significant attention—there's a lot happening in the North American market, and the industry seems eager to learn and grow together.

© Priscilla Heeffer | HortiDaily.com

Last week, GreenTech Americas took place in Queretaro, Mexico. The trade show united over 300 stands and offered insights on the challenges of the Mexican greenhouse growers. The event provides an opportunity for industry players to network, explore innovations, and discuss key challenges and opportunities in the market.

© Youness Bensaid | HortiDaily.com

The actors of the Moroccan tomato industry gathered yesterday in Agadir for the fifth edition of the Morocco Tomato Conference organized by GreenSmile. Over 600 participants attended the day-long event dedicated to the Moroccan tomatos, including 200 international participants from 20 countries and 54 exhibitors.