Source.ag, an Amsterdam-based horticultural technology company specializing in AI for controlled environment agriculture (CEA), is celebrating its fifth anniversary, marking half a decade of bringing cutting-edge technology to the global horticulture industry.
Founded five years ago by Rien Kamman and Ernst van Bruggen, Source.ag began with the ambition to build Artificial Intelligence (AI) for growers. What started as a bold vision has evolved into a model of collaboration between technology and growers, placing this partnership at the center of innovation.
© Source.ag Ernst van Bruggen and Rien Kamman
"The last five years have taught us how beautiful and complex growing truly is. That vital collaboration between our team and the expertise of our growers has allowed us to deliver real innovation," said Rien Kamman, Co-founder and CEO of Source.ag.

Over the past five years, Source.ag has turned this partnership into tangible tools. Its AI can forecast harvests with high accuracy and adaptability, simulate cultivation plans to optimize yield, and autonomously manage irrigation systems.
© Thijmen Tiersma | HortiDaily.comThe Source.ag team at GreenTech Amsterdam 2025
Now a team of more than 70 people, Source.ag is celebrating its strong foundation and is full of ideas for the next phase of growth. The company aims to continue advancing efficiency and sustainability in the global fresh produce sector over the next five years.
For more information:
Source.ag
[email protected]
www.source.ag