Rovensa Next has announced the appointment of Victor Sonzogno as its new Head of Brazil, effective immediately.
"I am incredibly excited to become a part of Rovensa Next and join the talented Brazilian team" claimed Sonzogno. "Brazil is in a pivotal moment on biosolutions adoption and quality differentiation among suppliers. I am certain Rovensa Next's comprehensive biosolutions portfolio, technology, and enlarged sales and technical teams in Brazil can deliver exceptional value to Brazilian Agriculture, growers and partners, while fostering innovation and accelerating our growth."
Reporting directly to Riccardo Vanelli, Chief Commercial Officer, Sonzogno's deep knowledge of the biologicals sector, combined with his strategic mindset and robust network across regulatory, legal, and agribusiness sectors, will be instrumental in consolidating Rovensa Next's strengths and expanding its impact in the vital Brazilian market.
© Rovensa NextVictor Sonzogno
Rovensa Next boasts a significant presence in Brazil with over five hundred employees and two advanced production plants. The Campinas facility specializes in bionutrition, biofertilizers, and biostimulants, especially microorganism-based products, housing an Excellence Center for Biological and Microorganism Product Design and a Pilot Plant for formulation development. The Arapongas plant focuses on biocontrol products and orange oil-based adjuvants. This strong local infrastructure and dedicated R&D teams underscore Rovensa Next's commitment to innovation and execution in Brazilian agriculture.
"We are thrilled to welcome Victor Sonzogno to Rovensa Next as our new Head of Brazil," stated Riccardo Vanelli, Chief Commercial Officer. "His proven track record of leadership, strategic vision, and deep understanding of the agribusiness landscape, especially in biologicals, will be invaluable as we reinforce our market positioning in this growing region and drive our strategic journey forward."
Prior to joining Rovensa Next, Sonzogno spent over eleven years leading Syngenta Biologicals in Brazil, and as Head of LatAm, including nine years as Head of Valagro commercial and industrial operations in the region. Under his leadership, the company achieved high growth and distinct market recognition in the biological and special nutrition sector, through strategic redefinition, crops focus review, sales teams overhaul, team transformation, and portfolio expansion.
For more information:
Rovensa
rovensa.com
