Australia: New marketing campaign aims to capture the magic of vegetables

Perfection Fresh Australia has introduced its latest brand campaign, Love at First Bite.

Just in time for spring and summer, the company has launched an integrated brand campaign that celebrates the joy, playfulness and romance of fresh produce.

© Perfection Fresh Australia Pty Ltd.

"This is a bold step in showing Australians that Perfection Fresh is the simplest everyday luxury: produce that makes every meal, every snack and every day feel a little more perfect," said the company in a statement.

"This is just the beginning, every touchpoint matters as we bring Australians the very best fresh produce, every day."