The Giumarra Companies announcesits 2025 booth experience at the IFPA Global Produce & Floral Show in Anaheim, Mercado Giumarra, and the official launch of its newest brand, SugarWild blackberries.
Mercado Giumarra pays homage to the company's Southern California roots with a Hispanic market theme. The booth will feature beverages and street tacos with both traditional and inventive toppings made with fresh produce items offered across the company's sales divisions, as well as abundant produce displays.
"Our company roots were established at the historic downtown Los Angeles produce market in 1922, and we continue to be inspired by the colorful, diverse market experiences Southern California has to offer," said Megan Gorgisheli, vice president, marketing administration & brand for the Giumarra Companies. "This year's booth brings that inspiration to life in a vibrant, welcoming space where we can connect with our customers, growers, and fellow industry members."
© Giumarra Companies
The SugarWild blackberries will debut in the marketplace this fall.
Debuting in the marketplace this fall, the company's exclusive SugarWild berry program represents a new generation of premium blackberries with an exceptional eating experience, including jumbo sizes unique to the blackberry category.
Now shipping in limited volumes, SugarWild is available in conventional, Jumbo SugarWild™, and Organic SugarWild™ pack styles. Attendees can see the brand firsthand at Mercado Giumarra and at the SugarWild display case at IFPA's Fresh Ideas Showcase in the Anaheim Convention Center lobby.
© Giumarra Companies
L-R: Megan Gorgisheli, Alfredo "Freddy" Peña
"In collaboration with our grower partners in Mexico, our berry team is thrilled to introduce our most exciting berry yet at the industry's most prominent event," said Alfredo "Freddy" Peña, vice president, Giumarra International Berry Sales. "SugarWild's combination of flavor and branding invites consumers to discover a sweet new berry experience. We look forward to supporting our retail customers with promotions to engage shoppers with SugarWild both in store and online."
Visit the company at booth #3373, At the convention, it will also co-sponsor meeting pods and two IFPA events on Friday, Oct. 17: the Networking Breakfast and General Session from 8:15 to 9:55 a.m. and the Retail Awards Reception from 5:15 to 6:45 p.m.
For more information:
Megan Gorgisheli
The Giumarra Companies
Tel: +1 (213) 627-2900 ext. 1010
[email protected]
www.giumarra.com
www.naturespartner.com
