After taking over the bankrupt West Plant Group, WPG has completed a successful season. The company credits this achievement to the dedication of its employees, as well as the support and trust of suppliers and customers who stood by the business during a challenging period. In the same announcement, the company revealed its new name: Gubbels Plantiva.
In recent months, WPG has implemented necessary changes and made strategic investments to secure a stable and healthy future. With this solid foundation for growth and continuity, the organization looks to the future with confidence.
As part of this new direction, the company is rebranding as Gubbels Plantiva. With the new name, the company underlines its fresh start and marks the next step in its development.
"We are especially grateful to our customers, suppliers, and employees for their support, commitment, and confidence in our company," the management stated. "Thanks to them, we were able to make this restart a success. With the new name Gubbels Plantiva, we look ahead to a strong future, built on quality, collaboration, and growth."
© Gubbels Plantiva
Image from the greenhouse Thursday, September 11. The cultivation of strawberry plants is clearly visible. The assortment remains the same as before the acquisition, with the exception of organic cultivation.
Employee's voice
The name change has also been warmly welcomed within the team. "For us as employees, this truly feels like a fresh start. We've been through a lot together, and now we're stronger than ever. With the name Gubbels Plantiva we show that we're ready for the future and proud of what we've achieved together," says Elisabeth from the sales support team.
© Gubbels Plantiva
The entire floor and subsoil of the entire greenhouse are currently being re-leveled and then will be waterproofed so that all water can be recirculated.
Gubbels Plantiva
Plantiva stands for quality, reliability, and natural growth, the company highlights in its announcement about the new name. As part of the Gubbels Group, Plantiva specializes in raising young plants for open-field vegetable production as well as strawberry tray plants. With a strong focus on innovation and sustainability, Plantiva works closely with growers, suppliers, and partners across the entire chain. The goal is simple: to deliver healthy, vigorous plants and create lasting value for the horticultural sector.
In the coming months, Plantiva will roll out its new look. A fresh house style, updated logo, new email addresses, and a modern website will all be introduced step by step.
For more information:
West Plant Group
[email protected]
www.westplantgroup.com
