The international horticultural consulting firm CultiBio, which supports controlled environment agriculture clients across five continents, has announced the addition of Peter Ault as a new partner. He brings over a decade of experience in greenhouse cultivation and agronomic consulting in the United States and will contribute to the firm's ongoing work with food, medicinal, and ornamental crop producers around the world.
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Experience at the intersection of plants and people
Peter Ault has worked extensively in both production systems and advisory roles. His approach combines technical knowledge with a focus on human dynamics in horticultural operations. "For many, horticulture is about plants. For me, it has always been about connections between roots and microbes, light and growth, strategy and operations, and most importantly, between people," Peter says. "My work sits at the intersection of complex plant physiology and the equally complex human dynamics that drive innovation. With years of hands-on experience in production systems and advisory roles, I've seen that the most resilient solutions are born when technical precision meets human collaboration."
As a consultant, Peter elaborates that he brings both: a deep fluency in controlled environment and field based plant systems, and a commitment to listening, translating, and connecting across cultures, teams, and industries. "My passion is helping growers, managers, and investors not only optimize crops but unlock the human creativity and resilience that keeps horticulture thriving in today's volatile world."
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Ongoing global projects and sector expansion
CultiBio continues to work closely with growers across diverse production environments, offering support in areas such as cultural practice optimization, environmental controls, and pest and disease management. The team is also involved in the design of new farms, including developments that merge agriculture with hospitality, tourism, and sustainable living.
In response to a new wave of growers and entrepreneurs entering the industry, the firm has also begun exploring the development of educational resources. These aim to bridge the knowledge gap between technical horticultural expertise and the realities of agricultural business operations.
The role of human expertise in the age of AI
© PotentieelOne trend CultiBio has observed is a growing reliance on artificial intelligence tools by CEA operators. While digital platforms offer useful administrative and organizational functions, the team has encountered multiple cases where clients were misled by AI-generated advice lacking in contextual relevance or accuracy.
"I sure Love AI for its admin and organization functions, but people-to-people connection is the only genuine way to provide empathy, complex judgment, and trustworthy guidance," Peter comments.
The company notes that this development reinforces the importance of experienced human advisors who can offer nuanced, site-specific, and science-based solutions to complex challenges in controlled growing environments.
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A shared philosophy
CultiBio and its new partner share a vision for the future of horticulture that places equal importance on people, systems, and sustainability. A quote from Japanese farmer and philosopher Masanobu Fukuoka is referenced by the team:
"The ultimate goal of farming is not the growing of crops, but the cultivation and perfection of human beings."
The company is currently available to take on a limited number of new projects following the completion of recent short-term engagements. Contact them to discuss your needs and explore how CultiBio may be able to support your goals.
For more information:
Cultivation Bioengineering Ltd
Joseph Cidiac, Horticultural Engineer
[email protected]
www.cultibioltd.com