During the Indoor Ag-Conversations webinar on August 26, Chris Higgins, president and co-founder of Hort Americas, participated in a discussion with industry experts Aaron Fields, CEO of Campo Caribe, and Richard Vollebregt, CEO of Cravo Equipment Ltd. The focus was on the practical challenges and profitability in controlled environment agriculture (CEA) using low-tech systems. The session titled "Smart, Not Flashy: Building Profitable CEA with Low-Tech Systems," addressed various aspects of CEA, attracting numerous comments and questions from the audience.
Chris Higgins highlighted the theoretical maximum productivity achievable through genetic and environmental manipulation. However, he pointed out that not all crops can be high-value, and consumer perception differs significantly across produce. The session emphasized the importance of assessing factors like geography, climate, and local legislation when evaluating technology for CEA.
A critical discussion point revolved around the adaptability of CEA in urban environments. Higgins stressed that urban CEA feasibility depends heavily on the business model, niche markets, and client base, particularly since traditional grocery store supply models may not be viable. Audience questions also probed the applicability of low-cost structures and control systems, with Higgins noting that profitability hinges on several factors, including crop type and location.
Some audience concerns included the efficiency of glass greenhouses in extreme climates and how technological advancements balance with human expertise. There was also a discussion of what constitutes an effective balance of technology and human skill to optimize profits and yield.
For more information:
Indoor Ag-Con
Email: [email protected]
www.indoor.ag
Hort Americas
Chris Higgins, CEO
[email protected]
www.hortamericas.com
