Today, September 3, marked the first exhibition day of Asia Fruit Logistica in Hong Kong. More than 750 exhibitors from 42 different countries are present. China is once again the largest exhibiting country, and the show is important for them as they are becoming increasingly export focused. China's fruit market has had a bountiful harvest this year with high yields for citrus and pears in particular. As a result, many Chinese companies have shifted their focus to exports, especially to Southeast Asia. With competition moving overseas, prices are being squeezed and profit margins become tighter as a result.
© Ning Fan | HortiDaily.com
Reemoon is showcasing several models, including their new AI-powered box-packing machinery.
Chinese consumers increasingly op for affordable produce
The demand pattern of Chinese consumers is shifting as they increasingly opt for more affordable produce, which results in some high-end brands adjusting or exiting the market. Sunshine Rose grapes were once popular but are now faced with a supply surplus and lower pricing due to local overproduction and an influx of imports. While some produce items are witnessing lower demand, several Yunnan avocado producers made their debut at the exhibition this year. With shorter transportation times, local avocados have an advantage over imports from South America. Several cherry tomato greenhouse growers are also making their debut at the show this year.
© Ning Fan | HortiDaily.com
Bafang Agricultural showcases Yunnan avocados.
India will expand grape export program
While India's presence is relatively small in terms of exhibiting companies, the country's produce exports are steadily gaining momentum in markets in Southeast Asia and the Middle East, despite strong competition from the domestic markets in these countries. A diverse range of produce items is being shipped to these regions. Indian grape exporters have particularly high hopes of the launch of four new grape varieties aimed at the European, North American, and Canadian markets. Additionally, there is a promising opportunity for Indian mangos to penetrate the Chinese market. However, challenges in regards to local competition and distinctive market positioning need to be addressed first.
© Alysha Fernandes | HortiDaily.com
Mamta Roy with Superplum.
Egypt focuses on citrus and Medjool date exports
Participation from the Middle East & North Africa is dominated by Egypt with more than 40 exhibitors showing produce, mainly citrus and Medjool dates. For them, the timing of the show is perfect as the Medjool date season has started, and the citrus season will start in November. Only a few exhibitors from the UAE, Jordan, Tunisia, and Morocco are present. Egyptian exporters are anticipating a shift in demand from China this upcoming citrus season as buyers prefer mid-size oranges over the big sizes they traditionally used to buy. South African exhibitors commented that avocado exports have been tough so far as there was too much volume on the market, but things are improving now.
© Youness Bensaid | HortiDaily.com
Overview of Egypt's pavilion.
Australia optimistic about apple exports to China
Australia is also represented by more than 40 exhibitors. Apple exporters are looking forward to taking advantage of their newly agreed access tot the Chinese market for the coming season. From New Zealand, there are a little over 20 exhibitors. The country had a tough cherry season with lower demand from China due to the Chinese economy being under pressure. However, premium fruit sold well.
© Nichola McGregor | HortiDaily.comIt's busy in the Australia section of the show.
Latin America
From Latin America, Peru has a pavilion that brings together fifteen exporting countries and three industry associations. Their goal is to strengthen trade ties with Asia and identify new opportunities to further position Peru as a leading supplier to the Asian market. Chile is present with a few exhibitors and Frutas de Chile represents growers of cherries, kiwi fruit, blueberries, citrus, table grapes, and more. Ecuador is also well represented, mainly by banana exporters.
© Diana Sajami | HortiDaily.com
Lots of meetings taking place at the Frutas de Chile stand.
