The Buñol city council has decided to assign the tomato supply for the 78th Tomatina, the world's biggest tomato fight, to the Extremadura-based company Alius Trading 2015, SL, for €54,912 including VAT. The tomatoes will be delivered on August 26th, the day before the festival.
This year's contract was €5,000 less than the €59,994 contract awarded in 2024 to the Valencian company Frutas y Verduras Massanassa. The base budget for the tender stayed at €66,000, but the city council chose to award it to the lower-priced company, aligning with the savings policy it has followed since 2023.
In just two years, the cost of tomatoes decreased from €75,000 in 2023 to €54,912 in 2025. That's over €20,000 less for the festival's "raw material."
The new contract also brings a different type of supplier. Alius Trading 2015, SL, based in Badajoz and founded ten years ago, is a wholesale distributor of food, beverages, and tobacco. The company has just one employee and modest share capital (between €0 and €3,100). Its focus is on trade mediation and import/export.
In contrast, Frutas y Verduras Massanassa, a Valencian family business founded in 1992 by the Ribes brothers, operates a logistics network capable of distributing more than 30 million kilos of fruits and vegetables annually. In 2024, it supplied Valencian-grown tomatoes, a symbolic gesture in the history of the Tomatina.
Source: valenciaplaza.com
