With geopolitical realignments, climate policy, and global trade at a tipping point, The Brazil Conference & Expo from the International Fresh Produce Association (IFPA) is quickly emerging as one of the world's most strategic convenings for the fresh produce industry.
Slated this year on August 6 and 7 in São Paulo, the conference is more than a regional showcase – it's a launchpad for international business, innovation, and sustainable agriculture, drawing global leaders from across the supply chain.
© IFPA (International Fresh Produce Association)
Why global eyes are on Brazil
© IFPA (International Fresh Produce Association)Brazil is no longer just a market to watch, it's a market to be in. Ranked as the world's 7th largest economy and population, Brazil is deepening trade ties with major consumer powerhouses like India and China, and for the first time, Indian buyers will be in attendance at the expo.
With top fruit and vegetable import ties to Chile, Argentina, China, and Spain, and robust exports to the European Union, Brazil is perfectly positioned as a global crossroads for trade. For anyone looking to expand international business, form new alliances, or tap into high-growth markets, this is the event that connects the dots.
"This is where business gets done – not just in Latin America, but across continents," said Valeska Oliveira, Brazil Country Manager, IFPA.
Full supply chain, one powerful conversation
At a time when market access is shifting and new trade deals are in play, The Brazil Conference & Expo offers something rare: the full fresh produce supply chain in one place. From growers and exporters to retailers, logistics firms, tech startups, and policymakers, everyone is here.
This isn't just a trade show. It's a strategic summit where international players can build relationships and find the solutions they'll need to navigate disruption and seize new opportunities across South America and beyond.
© IFPA (International Fresh Produce Association)
On the agenda: climate, branding, and consumer futures
This year's conference dives into the most urgent and exciting topics shaping global agriculture:
- Pre-COP30 Sustainability & Climate Leadership: A standout session explores Brazil's rising role in climate-smart agriculture and how the country is leading, not lagging, on global climate goals. The message is bold: agriculture is not the cause of climate change. Instead, it's one of our best tools to fight it.
- Sunkist on Value Creation: Global citrus giant Sunkist will share a rare, behind-the-scenes look at how branding, innovation, and differentiation can drive premium pricing and long-term margins, offering a roadmap for companies looking to break out of the price-volume trap.
- Global Consumer Trends with Euromonitor International: With data and insights spanning Europe to Asia, Euromonitor will spotlight key behaviors and buying shifts that smart companies can use to future-proof their strategy in the Brazilian and international markets.
What's new in 2025: big names, big growth, bold ideas
This year's event is packed with firsts and fresh energy:
- Brazil is now the 3rd largest IFPA market outside North America, proving its rising global influence in fresh produce.
- For the second consecutive year, Chile will have official representation at the event, expanding opportunities for cross-border collaboration.
- The show floor will feature over 200 exhibitors, including 21 new brands, plus a dedicated "Folhosas Pavilion" showcasing cutting-edge trends in leafy greens, sustainable practices, and innovation.
- A high-energy Startup Hub will spotlight disruptive technologies:
- Aravita: AI-powered platform tackling food waste and stockouts.
- Fruto Agrointeligência: Market research fueling smarter supply chains.
- B‑Rep Brasil: Automated pallet tech for efficient logistics.
- Khrin Tech: Biodegradable seedling tablets and demo-ready equipment.
© IFPA (International Fresh Produce Association)
Why it matters and why you should be there
In a time of uncertainty, IFPA's Brazil Conference & Expo is delivering clarity, connection, and competitive advantage. Whether you're a grower looking to future-proof operations, a buyer scouting new partners, or a brand ready to scale across borders, this is the moment to show up.
Be part of the story and register here to attend for The Brazil Conference & Expo.
For more information:
Ashley Sempowski
International Fresh Produce Association
[email protected]
https://www.freshproduce.com/events/the-brazil-conference/
