Nature Fresh Farms® announced that Josianne Légaré is joining as senior vice president, North American sales and strategic growth.
With more than two decades of commercial leadership experience, Légaré has built a career forging partnerships and driving mutual value creation with leading North American retailers.
"Josianne's appointment sends a clear signal about our priorities," said Patrick Criteser, CEO of Nature Fresh Farms. "We are deeply committed to being a true partner that delivers on our promises and helps customers achieve their category objectives. This builds directly on the strong foundation of trust, performance, and collaboration we've established over the years."
© Nature Fresh FarmsJosianne Légaré
Légaré's proven ability to transform customer relationships into enduring alliances will further strengthen the company's ability to deliver value across every dimension of partnership.
"In today's rapidly evolving produce landscape, our ambition is to be the go-to partner for retailers," said Légaré. "By aligning with our customers' goals and working shoulder-to-shoulder to tackle challenges, we can deliver meaningful innovation, sustainable category growth, and success through true collaboration."
With bilingual capabilities and extensive cross-border market experience, Légaré is positioned to advance these objectives while maintaining a personalized, responsive approach.
"We're not just adding talent—we're strengthening our promise to be the kind of partner customers can count on for the long haul," added Criteser.
For more information:
Amanda Armstrong
Nature Fresh Farms
Tel: +1 (519) 326-1111
[email protected]
www.naturefreshfarms.com
