A bilateral agreement between Moroccan and French tomato producers is expected to be signed in mid-March to better regulate the presence of Moroccan cherry tomatoes on the French market, according to the specialized media outlet Réussir. The goal is to prevent them from directly competing with local production at the start of the French season.
For a long time, Moroccan tomatoes were available off-season, complementing the French supply. However, with the development of greenhouse production in southern Morocco and the rise of the cherry tomato segment, the balance has been disrupted. Produced at lower costs thanks to cheaper labor and irrigation from desalinated seawater, Moroccan cherry tomatoes are now on the shelves at the start of the French season, at prices much more competitive than those of local producers. This situation has created tensions between the two sectors.
However, discussions that have been ongoing for several months have laid the groundwork for a compromise. Initiated by the Agriculture Ministries of both countries, the Franco-Moroccan joint committee on fruits and vegetables, inactive since 2019, was reactivated during the French president's state visit to Rabat last October.
Since then, several meetings have taken place between producer representatives, notably during the Meknès Agricultural Fair in April 2024 and the Paris Agricultural Fair in February 2025. The expected agreement should formalize commitments on the seasonality of Moroccan imports.
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