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Experts say that Vietnamese agriculture will be boosted by brand building

To increase export turnover and expand the export market for vegetables, flowers, and fruits, Việtnam needs to change its production organization mindset, prioritize quality over quantity, and diversify different varieties, experts said.

Việtnam has favorable conditions for the production of vegetables, flowers, and fruits and is gradually making its mark on the export market. However, to increase the value and build a brand for Vietnamese vegetables, flowers, and fruits, a strong transformation from production to trade promotion is needed.

According to Đặng Phúc Nguyên, General Secretary of the Việtnam Fruit and Vegetable Association, Việtnam is becoming one of the major production and export centers of vegetables and fruits in the region.

In 2024, Việtnam's fruit and vegetable exports will reach more than US$7.2 billion, a record number so far, US$1.6 billion higher than in 2023. This leap is opening a new development path for the fruit and vegetable industry on the journey towards export turnover of US$10 billion.

Read more at Vietnam News

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