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New name and location RAAD (Inter-)national

Supporting international produce companies as they expand into the European market

With a recent subtle name change and a new location in Barendrecht, there are plenty of developments at RAAD (Inter-)national. "The name change to RAAD (Inter-)national reflects our growing focus on international expansion. We want to make it clear that we operate not only locally, but also internationally, supporting companies in their expansion into Europe and beyond. Our new office location in Ridderkerk, the centre of fruit and vegetables, enables us to be closer to our customers and serve them even better," says John van Wijk, founder and CEO of the RAAD Group.

The new office is located in the premises of Van Gelder Groenten en Fruit. According to John, it is a great opportunity to establish his office in such a dynamic and inspiring environment. "Van Gelder's premises offer a unique experience, housing an Experience Centre and vegetarian restaurant. This makes it an attractive location for both consumers and business partners. For my RAAD (Inter-)national staff and customers, this means we are located in our target market."

New strategies for success in the produce industry
"The world of fresh produce is changing faster and faster. Borders are blurring and new trade channels are emerging overnight. In this dynamic environment, administration offices need to change with it, while showing stability and increasing their expertise," John says. RAAD (Inter-)national supports its clients in setting up in the Netherlands. "We provide advice on setting up a legal structure, establishment, administration and automation of the company. Within our network are service providers with a focus on fresh produce. Thanks to our support, clients were able to quickly and effectively establish and expand their operations."

RAAD (Inter-)national's vision is to be a leading partner for domestic and foreign companies. "We help our clients achieve their goals by providing them with comprehensive financial and legal services tailored to their specific needs, from accounting and tax strategies to legal support and payrolling. We have an experienced team focused on streamlining financial administration, allowing companies to focus on their core business. Our international expertise makes us unique and enables us to seamlessly support fresh produce companies."

New markets
John goes on to say that RAAD (Inter-)national will continue to focus on growth and innovation. He is currently in talks to further expand services and enter new markets. "In March 2024, we set up a business development desk in Turkey, where we link Dutch companies with production companies in various sectors, as well as growers and exporters of AGF. In June 2025, we will organise a trade mission to Turkey for the fourth time. In the Netherlands, we are currently finalising an expansion with strategic advice in Europe. However, our focus - wherever in the world - always remains on providing the best possible support to our customers. With the new name and location, we are well positioned to achieve these goals," concludes John.

For more information:
John van Wijk
RAAD (Inter-)national
T: + 31 88 270 2727
M: + 31 6 51112141
[email protected]

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