As this newsletter is sent out, the final hours of the Sival tradeshow are going on. As one of the first horticultural trade shows of the year, it provides the first insights into what 2024 is about. ToBRFV resistances, automation, and energy are the topics in the European industry. Historically, the French market has always been known for their attention for chemical-free production, and this year proved to be no different.

The three-day event kicked off Tuesday in Angers, France. Although focusing on the French market, and with French definitely being the most heard language on the show, SIVAL also welcomed growers from Spain, Italy, Northern Africa, and even overseas: Mexico and the US. Some combine their visit with the IPM, which takes place next week, or with a visit to other suppliers, growers.
Over 700 exhibitors were present at SIVAL, as the show unites agriculture, horticulture and vinoculture. So, what could be found on the show? In terms of breeding, we already mentioned it shortly, it is rugose-resistance, rugose-resistance and rugose-resistance. Almost all breeders launched their resistant varieties last year and are present everywhere to talk about the other features of these varieties. A remarkable number of new apple varieties have been introduced as well – even that much that some people wondered how to feel about these novelties in a time of reduced consumption. Shouldn’t it be marketing these apples the focus should be on? Nonetheless, the breeders were happy to be back at their Ardesia hall, as their move to Hall A last year didn’t satisfy them at all.
In terms of technique, there is a lot of attention to energy sustainability. The French not only deal with high energy prices but are also supported by government grants to opt for more energy-efficient production. Dehumidification, solar panels, and more insulation types of glass are examples of solutions suppliers look to help growers with. Then, as labor is as scarce in France as everywhere, several solutions were shown to either reduce or relieve the work in the horticultural industry. Overall, the atmosphere in the greenhouse industry is not too bad, and especially greenhouse builders are trusting and hoping for a better 2024.
Curious to learn more? Stay tuned for our photo report, which is coming tomorrow.