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Horti AI provider reaches 30 million consumer milestone

By partnering with more than 200 greenhouses globally - covering more than 1250 hectares - now empowers growers who are producing fresh tomatoes, peppers, and cucumbers for more than 30 million consumers.

By partnering with some of the best greenhouse growers in the world, is driving safe, reliable, and climate-resilient food production on a global scale. Its AI solutions have the capability to simulate plant behavior for defining and implementing optimal cultivation strategies, taking into account millions of data points on climate, biology, and resources. By enabling more growers to operate more facilities more efficiently through pioneering tech, is making greenhouse agriculture accessible, profitable, and globally scalable and helping to provide nutritious food to more people using fewer resources. is currently already working with leading growers around the world, including Agro Care and C. Zwinkels. focuses on the largest global fresh vegetable segments, such as tomatoes and peppers, with the ambition to ultimately help all fruit and vegetable growers. Greenhouse agriculture is a proven solution to sustainable, local, and climate-resilient food production: it produces up to 15 times higher yields without the need for arable land and uses up to 20 times less water than traditional farming methods. CEO and co-founder Rien Kamman will take to the Growth Summit track stage at Web Summit on the 16th of November to discuss how the company is cracking plant biology with AI, as well as its hypergrowth success in reaching such a large greenhouse grower base in only three years.

Kamman says: "The worldwide demand for greenhouse agriculture is on the rise, yet its expansion faces obstacles due to a lack of skilled growers and unprecedented economic and climate-related challenges. Since our founding three years ago, we have been on a mission to empower growers with AI software to successfully start, run, and grow their farming businesses. The result is that growers are increasing access to sufficient fruit and vegetables for everyone in a climate-resilient and resource-efficient way. We are thrilled that by partnering with more than 200 greenhouses globally, we now empower growers who are producing fresh tomatoes, peppers, and cucumbers for more than 30 million consumers." recently completed its Series A financing of $27M, bringing the total funding to $39M. The company is using the funds to bring further products to market for growers globally. will soon roll out Source Cultivate; by utilizing a digital twin of a greenhouse facility, Source Cultivate is able to simulate plant biology and predict expected resource usage and yield for all weeks of the season. This innovative technology will also be tailored to specific cultivars, allowing growers to make even better decisions to maximize their business results and crop yields.

A second product slated for release is Source Control, which enriches growers' cultivation strategy by autonomously creating and executing an irrigation strategy by combining AI and weather forecasts with actual plant development data. Growers' preferences for a particular cultivation method are taken into account by flexible implementation of the underlying models. A pilot that was conducted in the past 6 months in partnership with Rainbow Growers - focused on a dry-down strategy without grower intervention - was marked with higher than average accuracy.

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