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"We will focus on Gavita to be the lighting solution for the professional cannabis cultivator"

Through its lighting brands Gavita and Agrolux, USA-based Hawthorne Gardening Company provides HPS and LED lighting products for horticulture applications. In recent years, Agrolux and Gavita have already worked closely together on R&D, procurement, and supply chain management. Moving forwards, Gavita and Agrolux will be further aligned to focus on professional horticulture within their own markets.

“This collaboration is very successful and is paying off, says VP/General Manager Fred Bosch. "Within only a few years, we have become a market leader for greenhouse lighting in our markets. Our efficient Agrolux Wega LED lighting portfolio, including compact dimming solutions, has been well received by our customers."

As he says, the demand for the Agrolux Wega product line remains very high, and the team continues to focus their Netherlands-based business entirely on horticultural greenhouse lighting systems. "Gavita is a strong and renowned brand for lighting in horticultural and cannabis production. We will focus on Gavita to be the best lighting solution for the professional cannabis cultivator. This repositioning of the Gavita and Agrolux brands under Hawthorne GC leadership is a direct result of our global brand strategy initiated a few years ago.”

Manuel Oomen, Marketing and Business Development director: “Since the introduction of the Agrolux Wega platform in 2022, we have successfully delivered our compact and efficient WEGA LED lighting fixtures in many countries. According to our partners (as we call our grower customers), we delivered more light as promised with uniformity and efficiency, resulting in great growth results (both for the crop and the grower). Last year’s energy crisis had a big impact on our (North European) customer partners, and we facilitated them saving energy with the Agrolux Wega High-Efficiency fixtures, resulting in high demand for this product.”

He adds new Gavita lighting fixtures are currently available by using the Wega product platform with several spectrums and intensities specifically geared to the professional Cannabis grower.

Nick Boelen, International Sales Director Pro hort, continues: “We now have the most efficient fixture for Cannabis cultivation, and it will be made available to licensed growers through direct sales and selected distributors. In the years to come, we will continue to strengthen our offering of leading energy-efficient LED fixtures and lighting systems based on the requirements of our partners. And with our varied product portfolio, we can meet the demand of every greenhouse grower.”

For more information:
Manuel Oomen
Hawthorne Gardening Company
Naritaweg 8
1437 EL, Rozenburg
Tel.: +31 6 82785436
[email protected]

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