Sunday, September 17, the 11th edition of the Dutch Chili Fest took place in Eindhoven and plant nutrition company Canna was also present again this year with their stands as they sponsored the event for the eighth year in a row.
"We have actually been participating since the first edition of the festival. Back then, we mainly provided workshops, and from 2016 onwards, we really started sponsoring in a more active way," says Henry Jansen from Canna, who was also at the festival.
"This year, we again had a stand at the festival where we showed our range of plant nutrition, fertilizers, and growing substrates for the consumer market. The pepper market in the Netherlands has also been growing significantly in recent years, and our products give hobby growers everything they need for good cultivation."
And the fact that you can grow great peppers with Canna products was evident from the pepper supplied by the company for the eating competition, the Dragons Breath.
After two finalists of the eating competition finished the famous Carolina Reaper, known as world's hottest pepper, it was up to the Dragos Breath to decide the battle, and decide it did. It might have been for the best then that Henry's colleague Robin, who also took part in the competition, did not make it to the final because to call the Dragons Breath spicy would be an understatement.
"We grew the pepper ourselves at the office, and then it was left in my garden over the summer to fully mature," says Henry.
During the next edition of the festival on April 14, 2024, Canna will also be present again, but the kind of pepper they will arrive with that year remains a surprise.
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