From August 23 to 25, AMHPAC’s annual protected horticulture convention will take place in Cancun, Mexico. In its 15th year, the organization takes the opportunity to celebrate this anniversary with all attendees and analyze the current situation of the fruit and vegetable industry, as well as the risks and opportunities that exist in the sector. The convention targets national and international leaders of the fruit and vegetable industry, including growers, government officials, supply chain representatives, researchers, and consultants. “We expect the presence of representatives from the United States, Canada, the Netherlands, Spain, Colombia, France, Chile, and Mexico,” says Karina Reyes with AMHPAC. From Mexico, growers from more than 20 states will be present.
Altogether, the organization expects more than 350 attendees who will analyze the business environment together and strengthen relationships among participating decision-makers. Subjects that will be addressed during the conference cycle include:
- Opportunities in the fruit and vegetable industry.
- Expectations of the Tomato Suspension Agreement (TSA).
- New retail strategies.
- Analysis of Mexico’s socio-political and economic environment.
- Experiences of the stakeholders in the fruit and vegetable sector to run a successful company.
- The value of sustainability in the sector.
- Artificial intelligence as a tool for the industry.
Lectures and trade show
During the two-day event, five lectures and two discussions with experts will take place, covering the most relevant topics of the industry. Presentations will be made in Spanish and simultaneously translated into English. Some of the speakers include:
- Juan Cortina, President of CNA.
- Maria Dolores Aguirre, Founding Partner of the law firm Aguirre, Aguirre y Asociados.
- Devin Sikes, Representative of the law firm Akin Gump.
- Lance Jungmeyer, President of FPAA.
- Macario Schettino, Socio-political analyst.
- Miguel Angel Esquivel, Plant Manager and National Barley Production at Heineken, Mexico.
- Jorge Villarreal, Metaliser CEO.
- Ernesto Oliveros, Agrícola Oliveros CEO.
- Rafael Pizarro, Natura Quality Foods CEO.
- Ines Masallach, Marketing Director of IMALINX.
- Luis GyG, Expert on Artificial Intelligence.
Simultaneously, the event will feature a commercial area where AMHPAC sponsors will have a booth as part of their membership benefits. “The booth will give them an opportunity to show their products and services to customers and prospects attending the event,” Reyes said.
In addition to the conference and trade show, meetings will be scheduled between growers and vegetable traders. These are part of a trade mission in which more than 15 companies will participate this year. All companies are dedicated to the sale of fresh produce in the United States and Canada.
Last year, AMHPAC’s annual conference drew more than 350 participants to Puerto Vallarta. They consisted of more than 40 ag companies, nearly 60 suppliers of inputs and services, more than 20 marketers, as well as representatives of more than 10 allied organizations.
Registration is still open for growers for this year’s event.
For more information:
Karina Reyes
AMHPAC
Tel.: (667)715 5830 Ext. 102
[email protected]
https://congreso.amhpac.org/33/
