Misionero proudly commemorates its 50th anniversary. Founded in 1973 by Floyd Griffin, the company has grown from humble beginnings. With a deep-rooted history and commitment to organic practices, it continues to offer organic products and solutions to meet the evolving needs of consumers.
Griffin founded the company with a passion for life and a love for people. He envisioned a company that would achieve success while treating its employees respectfully, forever mindful of the delicate balance between growth and maintaining quality. His legacy lives on, as Harbinger Group acquired Misionero in 2016 and is dedicated to upholding his vision and values.
“Our commitment continues to go beyond producing organic products,” said Nicole Minnich Zapata, marketing director. “We embrace new technologies and adopt comprehensive, long-term ethical practices in growing, processing, and harvesting. Recognizing our role in shaping the American diet, we strive to provide the finest organic products. Our diverse product range encompasses a variety of high-quality salad and lettuce offerings.”
In addition to organic produce, the company embraces techniques such as hydroponics and collaborates with partners in Mexico to offer Controlled Environment Agriculture (CEA) offerings. Dedication to innovation is also reflected in premium kits, which combine fine ingredients with innovative recipes.
“As we celebrate our 50th year, we recognize the numerous opportunities ahead,” said Joe Merenda, CEO. “Increased consumer awareness and demand for organic products present a favorable market environment. We capitalize on these opportunities by partnering with retailers, exploring collaborations with like-minded organizations, and continuously striving to understand and meet the evolving needs of our consumers. Through market research and product development initiatives, we provide options that resonate with our target audience and enhance the customer experience.”
The company takes great pride in its ongoing commitment to social accountability and continuous improvement. With EFI (Equitable Food Initiative) certification for the past five years, Misionero demonstrates dedication to fair labor practices, worker well-being, and responsible sourcing. Collaborating closely with EFI, the company actively pursues initiatives to reduce waste, optimize processes and enhance the skills and well-being of its workforce. Its long-term commitment to sustainability, social responsibility, and ethical business practices drives it to exceed industry standards and positively impact the lives of employees, communities, and the environment.
Join the company in celebrating 50 years of pioneering spirit and commitment to delivering organic offerings at the Organic Produce Summit booth #513.
For more information:
Nicole Zapata
Misionero
[email protected]
www.misionero.com