Since the beginning of the month, Réseau Le Saint has already carried out several tomato operations at various retailers. The objective is to boost tomato consumption, which has been very sensitive to weather conditions and has decreased over the last 10 days. “The demand was good at the beginning of the month thanks to the nice weather. But for the past two weeks, sales have decreased. It is in these periods of low demand that promotional operations make sense, in order to boost tomato consumption in spite of the weather and to encourage impulse buying among customers,” explains Rudy Pallaut, head of mass retail at Garonne Fruits - Réseau Le Saint.
It is not the first year that the company has carried out this type of marketing operation. It is also a good way to promote French production in general. “We have already set up cross-operations with tomatoes and mozzarella and even with dry ham in the middle of summer. The tomatoes we promote are all produced in France and include a wide variety of references, such as cherry and pigeon heart tomatoes in trays, black tomatoes, yellow tomatoes, beef heart tomatoes, Torino tomatoes, and cocktail bunches. The season started well since the quality of the tomatoes has been good so far. Prices remain reasonable and should probably decrease with the arrival of larger volumes in the summer. Throughout the campaign, our main wish will be, as always, to satisfy our clients by being as reactive as possible.”
For more information:
Rudy Pallaut
Garonne-Fruits
Rudy.pallaut@garonne-fruits.fr