"We represent trusted Canadian values for vendor partners interested in exploring business opportunities in Mexico. We help companies understand the market and technology that is needed in Mexico so that they can adapt accordingly," says Matt Grant, Founder and Chief Executive Officer of Rancho Nexo.
Rancho Nexo's mission is to facilitate trade and access to new technology for Mexican and Latin American companies, from food producers to supermarkets. Rancho Nexo works closely with the Canadian Trade Commissioner Service based in Mexico, as well as Luis Ernesto Gonzalez of the Canadian Technology Accelerators with the Canadian Embassy. The company is incorporated in Canada and Mexico, making it both a Canadian and Mexican firm. Rancho Nexo works primarily in the agriculture and agrifood sector, with a specific focus on greenhouses. Companies represented by Rancho Nexo in Mexico include Climate Control systems, CO2 Gro, Agro-100, Contronics, Flonergia, North Star Systems, and Ceragen, among others.
Rancho Nexo booth at Greentech Americas, shared with the Canadian Technology Accelerator. Courtesy of Rancho Nexo.
Fit into the Mexican industry
As Matt explains, Rancho Nexo helps companies understand how their products can fit into the Mexican greenhouse industry and assist with project implementation. Rancho Nexo helps its partners identify early adopting customers, coordinate trials, obtain regulatory approvals, and develop research partnerships with local universities. Rancho Nexo has a sales and technical team as part of its "boots on the ground" approach, helping them deliver technological solutions to Mexican greenhouses, as well as continued support post-installation.
"Greenhouses are also looking for reliable customer service. When they are having issues or learning how to use their new technology, they want a rapid response. You can have a great product but lackluster service. Our boots-on-the-ground approach addresses that," says Humberto Mayorga, General Director of AgriBusiness at Rancho Nexo.
Rancho Nexo has a flexible partnership model that extends beyond facilitation to distribution, either helping the companies set up distribution channels or becoming a distributor themselves. Rancho Nexo can also enhance the connection between companies by bringing them together on greenhouse visits and working as a team to develop the best solutions for the grower.
What is Mexico's greenhouse sector looking for?
Fresh on the heels of the GreenTech Americas, Humberto, and Matt shared their insights into what the greenhouse sector in Mexico is looking for. While everyone is looking to increase revenues and decrease costs, Matt notes that people are specifically looking at options to reduce fertilizer costs, whether through improved plant use efficiency, advanced recirculation techniques, etc. The integration of artificial intelligence and IoT into the greenhouse environment is also a hot topic thanks to its potential to better manage the facility, improve quality and reduce costs. And, of course, labor. While Canada and the US's reliance on seasonal laborers from Latin America may suggest labor is not an issue in Mexico, Matt assures us that it is. Producers in Mexico are looking for technology and equipment to reduce the reliance on skilled labor.
And as Humberto mentioned earlier, access to good customer service is critical for any technological solution coming into the Mexican greenhouse industry.
Rancho Nexo has numerous pilot and commercial projects underway in Mexico and is excited to collaborate with their newer vendor partners on these. The company will also be attending various agtech events, including Expo AgroAlimentario Guanajuato in November.
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