Thessaloniki International Exhibition Centre - April 23 to 25

The Freskon Fresh Fruit and Vegetable International Trade Fair is back with a renewed dynamism

The 'Freskon Fresh Fruit and Vegetable International Trade Fair' is at the gates, with improved qualitative and quantitative characteristics. It will be held from April 23 to 25 at the Thessaloniki International Exhibition Centre.

Freskon is preparing to become a pole of attraction for the fresh fruit and vegetable sector's international interest, with an increased number of exhibitors from 15 countries (Greece, Uganda, the Netherlands, Bulgaria, Egypt, Cyprus, Moldova, Poland, Hungary, Italy, Spain, Romania, Bosnia-Herzegovina, Denmark, and Germany), while more new exhibitors are being added every day. In fact, in recent years, it has been the reference point for developments in the fresh produce sector, as it is the largest meeting of producers, international retail groups, and domestic and international transporters in Southeastern Europe.

With everyone from cooperatives, producers, fruit & vegetable wholesalers, importers and exporters, and supermarket chains from Greece and abroad to logistics, consultant, and certification firms, exhibitors from a broad range of sector representatives will be participating in Freskon. Freskon's International Congress, which this year is dedicated to citrus fruits, the Hosted Buyers program, with guests from 40 countries, and FreshCon Market, the targeted producers-to-supermarket networking unit, stand out among this year's events.

The most important developments in the sector of citrus fruits will be presented at the International Congress, which will be held on April 23, with expert speakers from Greece and abroad, who will talk about important issues, such as varieties, diseases, cultivation practices, shelf life, packaging, and consumer behavior. The goal of the congress, besides providing information, is to shape a framework of broader cooperation in the European citrus fruit sector.

FreshCon Market is being organized by TIF-Helexpo for the seventh year in partnership with Froutonea magazine, and from April 24 to 25, it will be the platform for communication between supermarkets and producers, with the goal of connecting fruit and vegetable production with retail. There are already retail chains registered to participate from seven countries, specifically Greece, Cyprus, Serbia, Albania, Poland, Romania, and Lithuania, and they will connect with agricultural sector professionals from all over Greece in a networking framework that is ideal for business deals.

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