Gilfresh Produce bringing ‘Fresh Value’ to the market with Aldi Ireland

Gilfresh Produce, leading vegetable growers and producers based in Co. Armagh are delighted to have extended their portfolio of prepared vegetable products through the launch of their brand new ‘Fresh Value’ range which is available now in Aldi Ireland stores.

The first line in the new ‘Fresh Value’ range to launch in Aldi Ireland is the Rainbow Vegetable Stir Fry – a colorful mix of carrot, cabbage, onion, leek, peppers, and sweetcorn, which is all prepared and ready to be cooked to make a tasty, healthy stir-fry dinner, in less than 6 minutes.

The ‘Fresh Value’ range was developed as Gilfresh Produce was keen to respond to the current cost of living crisis, which is presenting ongoing challenges for consumers. As household budgets continue to be squeezed, the Gilfresh ‘Fresh Value’ Range offers consumers fresh produce mealtime solutions that deliver on quality as well as on value, something which is so important in today’s market.

The launch of the new ‘Fresh Value’ range into Aldi Ireland is in addition to the existing Gilfresh Produce Prepared Vegetable Range already stocked by the retailer, which includes lines such as the Gilfresh Produce Cut Soup Vegetables, Shredded Green Cabbage and their Carrot, Cauliflower and Broccoli Mix.

Matthew Johnston, Account Executive with Gilfresh Produce, commented, “Gilfresh Produce is delighted to launch our new ‘Fresh Value’ range in Aldi Ireland stores. The addition of the ‘Fresh Value’ range to our portfolio of products comes at the ideal time for consumers who are feeling their budgets being squeezed due to the rising cost of living. Our new ‘Fresh Value Rainbow Vegetable Stir-Fry’ offers consumers an affordable option to ensure they are still enjoying healthy, quality, fresh local produce.”

For more information: gilfreshproduce.com


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