The Tasty Tom brand is now sporting a new logo. This tasty Dutch TOV brand was last styled in 2008. ZON Unigrow marketing manager Ine van Kleef explains the rebranding.
Why a new logo?
"After 15 years, the logo was outdated, so it was high time for a new look. It's not an end in itself, but it adds something to our vision, strategy, and goals. Also, other developments like sustainability play an important role in the industry, and our new Tasty Tom brand responds to that," says Ina.
The little Tasty Tom sun removed
The logo and entire corporate image were transformed, resulting in a future-ready logo. The little sun that was part of the original logo was becoming increasingly problematic and was thus removed. The packaging now boasts the new logo and accompanying corporate identity. The website and social media channels have been updated too. But that's not all. "There's currently a beautiful advertising board driving through part of the country," Ine concludes.
For more information:
Ine van Kleef
ZON Unigrow B.V.
Mob.: +31 (0) 613 670 183
Email: i.vankleef@unigrow.eu
www.tastytom.nl