Avoid the supermarkets and visit the wholesale market, advises the head of The Birmingham Wholesale Fresh Produce Association (BWFA). They plan to extensively market the new wholesale market as a destination for shoppers, provided they order "by the box."
Many people don't think they can purchase there because of the "Wholesale" label, but according to BWFA chairman Mark Tate, anyone can go as long as they buy in bulk.
"While such supermarkets have incredibly brilliant marketing strategies, they are not nearly as inexpensive as consumers seem to believe. They ought to come to us instead if they want to save money," says Tate.
"Of course, we sell fresh food and not many people would want to eat 5kg of red peppers, so someone could come, buy several boxes of different things and then distribute the contents of their boxes amongst their friends and family," stated Tate.
Read more at fpcfreshtalkdaily.co.uk