Job Offers

"Tweeting Growers"

Top 5 - yesterday

Top 5 - last week

Top 5 - last month

Pure Flavor expands greenhouse portfolio through acquisition

Pure Flavor® announces the acquisition of Cervini Farms C5 in Leamington, Ontario, to add to its expanding portfolio of greenhouses and distribution centers.

“The addition of the Cervini Farms C5 location was an opportunity to strengthen our strategic footprint. Increasing our owned acreage helps facilitate our growth alongside our grower partners and supports our need to scale up our operations to drive efficiencies. We are excited to add them to our family,” said Jamie Moracci, president.

The location of the Cervini Farms C5 facility is adjacent to Pure Flavor’s home farm in Leamington, which now creates a 350-acre, state-of-the-art, flagship Pure Flavor Campus. The company’s strategic investments are focused on solidifying its future as an industry leader.

“Our company leadership’s ability to recognize and analyze strategic acquisition opportunities continues to breathe enthusiasm into greater expansion possibilities,” said Jeff Moracci, chief financial officer and partner. “The acquisition was a competitive process that drew much interest from the industry. Yet, in the end, our group demonstrated an ability to transact this deal in an efficient, transparent, and authentic manner. Our ability to successfully navigate through the process demonstrates the company’s capabilities to effectively capitalize on investment opportunities. As a family-operated business, we fully embrace the opportunity to acquire additional acreage and the resources associated with the operation to not only preserve jobs but also create even more economic opportunities across all its facilities in the region.”

“These are exciting times for our company and our employees. We will continue to evaluate strategic opportunities to scale up in a mindful way to fuel our growth,” said Jamie Moracci. In the last 60 days, Pure Flavor also completed the construction of the company’s new Phase IV, 40-acre organic greenhouse and 210,000 sq ft. centralized packhouse and distribution center in Leamington. The addition of 115 acres of greenhouse production this year will ensure an even greater supply of products year-round for Pure Flavor’s retail and food service customers throughout North America.

Left to right: Jamie Moracci, Jeff Moracci Photo: Pure Flavor 2023. 

With expansion comes a need for greater resources, talent-wise, to support the growth. Pure Flavor continues to lead extensive recruitment drives at all its facilities.

Pure Flavor is on a significant growth path to support its increased demand for fresh, greenhouse-grown fruits and vegetables year-round. Future expansion plans beyond the Cervini Farms C5 location & DeTemporada Farms acquisitions are ongoing to develop more region-specific facilities as well as explore new product opportunities.

For more information:
Chris Veillon
Pure Flavor
Tel.: +1 (519) 326-8444 

Publication date:

Receive the daily newsletter in your email for free | Click here

Other news in this sector:

Sign up for our daily Newsletter and stay up to date with all the latest news!

Subscribe I am already a subscriber