At the beginning of November, retailers were actively filling their stores with tomatoes. However, demand is slowing down going into American Thanksgiving. This is a trend Jaap Dane, Director of Procurement for Windset Farms, expects to continue for the next two or three weeks.
The weather conditions in Florida and Baja California have had a negative effect on the amount of Roma, Beefsteak, Grape and Cherry tomatoes that are available. "Tomatoes on the Vine and Mixed Cherry tomatoes, on the other hand, are abundant in the market," said Dane.
The weather conditions in Florida and Baja California have had a negative effect on the amount of Roma, Beefsteak, Grape, and Cherry tomatoes that are available.
While Roma, Beefsteak, Grape and Cherry tomatoes are in a short position, the prices will remain elevated. Greenhouses in British Columbia are reaching the end of the season, but California and Mexico produce year-round. "Those markets will come down generally when the West Coast of Mexico starts to ramp up production coming into December," added Dane.
Increasing demand by Christmas
Dane anticipates that tomato demand will increase a little by Christmas before strengthening in January. Consumers tend to look for healthier options in January but "serving this demand can be a challenge as tomato production is at its lowest in the winter months," mentioned Dane.
Dane anticipates that tomato demand will increase a little by Christmas before strengthening in January.
"Introducing new products is a great way to strengthen demand and create buzz." Windset has recently introduced a new tomato variety, YOOM Black Cocktail Tomatoes on the Vine and Dane said this tomato is beautiful to look at and eat with its savory umami flavor.
Also new to the shelves is Windset's Greenhouse Party Tray, which brings together Concerto Grape Tomatoes, Dolce Sweet Mini Peppers, and Fresco Baby Cucumbers. "This product is perfect for merchandising over the holidays and is a quick and healthy appetizer for people to bring to parties."
"Tomato demand is slowing down with American Thanksgiving. However, that shouldn't last long as we come into the holidays, though inflationary effects could influence that demand," finished Dane.