Purple greenhouse-grown tomato Yoom launches

Nature Fresh Farms has launched Yoom® , a two-bite, deep purple tomato that is full of flavor and ideal for tomato enthusiasts. The variety was launched at IFPA’s Global Produce & Floral Show in Orlando two weeks ago. “With an intensity and range of flavor from savory to fresh and a hint of plum-like sweetness, the Yoom is the flavor experience that can enhance any meal or be enjoyed on its own,” says Matt Quiring, Senior Vice President, Sales, and Marketing at Nature Fresh Farms.

The variety is grown in Mexico and available year-round at retailers across North America. “It is the perfect complement to our existing Tomato offerings,” explains Quiring. “Its full and complex flavor, matched with its small size, crisp texture, and juicy interior, provide a well-rounded tomato that will appeal to many consumers.”

Yoom contains high levels of antioxidants, anthocyanin and lycopene (indicative in its distinguishing deep purple hue), Vitamins A and C, magnesium, and potassium. With a good source of fiber, the Yoom is an ideal choice for health-minded individuals looking to boost their nutritional intake.

“The Yoom is a great tomato to add a surprise element to any dish,” says Quiring, adding that its unexpected color and appearance provide an element of modern-chic elegance.

For more information:
Krysta Markham
Nature Fresh Farms
Tel : 519.326.1111 ext.1630

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