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Enza Zaden showcased its Tribelli peppers and easyQs cucumbers at Fruit Attraction 2022

"EasyQs cucumbers meet the demands of European consumers in terms of sustainability, convenience, and experience"

Last week easyQs® participated in Fruit Attraction 2022 for the first time with its own stand. "EasyQs are very versatile crunchy mini cucumbers that do not need to be peeled. They can be used in many light, refreshing dishes and are a perfect healthy snack. The easyQs brand, owned by the seed house Enza Zaden, is already highly recognized in the market. In addition, it has a complete program of resistant varieties adapted to different cultivation dates and cycles, guaranteeing a production 365 days a year."

"EasyQs cucumbers respond to the demands of European consumers in terms of sustainability, convenience, and experience: consumers demand smaller portions, comfortable formats, less plastic, and less food waste. EasyQs responds to all these demands with a remarkable and high-quality product," stated Giuseppina Inturrisi, Marketing Specialist at Enza Zaden.

The market demands more and more mini cucumbers and more and more producers are satisfied with this product. Ecoinver, for example, is one of the manufacturers of easyQs that developed its own MiniGus brand.


Chef Rafa Rodriguez used easyQs cucumbers to cook different dishes at Fruit Attraction.

The people who attended Fruit Attraction 2022 last week also had the opportunity to enjoy the sweetness of the Tribelli® peppers. "Last year, we pushed the brand further at the consumer level, and this year we wanted to push it even further by participating in Fruit Attraction, which is an important meeting point for most of our customers. Our strategy has always been to be close to our customers; all our promotional activities aim to increase brand awareness and create value for those who use it," stated Giuseppina Inturrisi.

Tribelli peppers offer the largest portfolio of sweet conical peppers on the market. They have more than 30 varieties with resistances, adapted for heated and unheated crops, and different sizes and colors.

"We offer differentiation. Tribelli's extensive portfolio has many size and color combinations that respond to consumer trends and retail needs. In addition, our brand offers a consistent product, guaranteeing incredible sweetness and high-quality standards to give confidence to consumers and, consequently, to the entire chain."

For more information:

Enza Zaden
Giuseppina Inturrisi
g.inturrisi@enzazaden.es
www.enzazaden.com


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