NNZ operates 24 subsidiaries in 18 countries, employing 250 people in the global packaging market for the agricultural, industrial and retail sectors. The company celebrates its centenary on 22 October 2022. What makes the story of this northern Netherlands company so special?
As an independent consultant and socially responsible company, NNZ, still wholly owned by the Boot family, has a unique vision of how the packaging market – a highly topical concern – can be completely reshaped. An example of this is the packaging it supplies to the Danish company Nordic Harvest, a pioneer in vertical farming. The future of packaging is nowhere more visible than in NNZ's innovation department. This is where the future becomes an exciting, tangible present.
Fourth generation of the Boot family gradually taking over the helm
NNZ started 100 years ago in the Libau warehouse in Groningen. Roos van Vugt was the first member of the fourth generation to join the company six years ago. She was recently voted sales manager of the year 2022 by the Netherlands' Sales Management Association. Roos's motto: "Success is not in reaching the destination, but in making the journey.". The second member of the fourth generation to continue the family business is Patrick Boot, who will become CFO of NNZ USA in October.
"Ethics is a word that means a lot to me," says CEO Len Boot. "NNZ is committed to sustainability, good working conditions, and the absence of child labor. The organization also refuses to speculate on futures markets for either raw materials or currencies. And it embraces in both letter and spirit the objective of the EU circular economy action plan to make all packaging recyclable, compostable or reusable in an economically viable manner by 2030. NNZ devotes particular attention to Bangladesh, a key jute-producing country. In late 2021, NNZ-funded construction began on a school in one of Bangladesh's poorest areas. The school will be opened by NNZ in October 2022."