A global issue, food and fiber fraud cost an eyewatering $40 billion to $50 billion per year. Locally, the annual economic impact is estimated to be $3 billion, a problem compounded by its potential to damage our international reputation as high-quality food producers.
Product fraud deceives consumers by providing them with a lower quality product without their knowledge, typically through one or more of six fraudulent practices: adulteration, concealment, counterfeiting, dilution, mislabeling, and substitution. But while fraud is growing, so too is the focus on how to combat this multibillion-dollar problem.
Australian-based start-up Zondii is among a growing number of companies looking at the issue of food and fiber fraud, offering a quick and easy solution that can prove a product’s purity and provenance with a single touch. Danielle Morton is the Founder and CEO of global technology company Zondii, which has created a real-time smartphone verification tool with no extra hardware required.
Zondii’s technology transforms the smartphone’s camera into a portable, one-click multispectral imaging scanner, which captures image data within specific wavelength ranges across the electromagnetic spectrum.
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