Alberto Medina-Mora to lead Fall Creek US & Mexico

Alberto Medina-Mora has been promoted to the newly created position of Regional Director – US & Mexico at Fall Creek Nurseries. In his new expanded role, Alberto will have responsibility for both the Mexico and the US/Canada businesses. The effective date for this change will be Aug. 1, 2022, aligned with the retirement of Matt Kramer, current Interim Regional Director - US/Canada, retiring effective July 29, 2022.

Alberto joined Fall Creek as Regional Director – Mexico, in April 2020 during the early days of the COVID-19 pandemic. After a successful virtual onboarding, he led the development of the Mexico team through enhanced internal partnerships and a strong focus on the customer, initiated and developed the employee health & safety department and expanded export capabilities.

"Cort and I are grateful for Alberto’s humble leadership and commitment to our values and feel fortunate to now have him represent both the US/Canada and Mexico businesses on the Executive team. Personally, beyond driving near-term business results, I foremost look forward to witnessing how Alberto applies his proven leadership abilities to the continued development of the teams, stewardship of our culture and community well-being, in now both the US and Mexico," says Oscar Verges, Co-CEO.

For more information:
Fall Creek Nursery


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