Chris Hill has joined Little Leaf Farms as its new Senior Vice President of Sales, effective April 2022. Hill comes to Little Leaf Farms with more than 20 years of experience within the Produce and Packaged Salad industries, having previously led sales efforts for Fresh Express and Dole. In his new role, Hill will lead Little Leaf Farms’ expansion efforts as they invest in new greenhouse operations up and down the East Coast and across the United States. Hill joins a growing sales team at Little Leaf Farms, which has grown its retail sales by more than 50% in the past year.
“Chris is a great addition to the team and his years of experience and customer relationship expertise will lead us forward as Little Leaf Farms continues on its mission to bring fresh, delicious, and sustainably grown lettuce to consumers,” said Tim Cunniff Co-Founder and EVP of Sales.
“I’m very excited to join the talented team at Little Leaf Farms to share my years of experience within the packaged salad space. CEA is a highly sought-after, emerging segment of the industry and I’m looking forward to building on Little Leaf Farms’ leadership in the space through continued expansion,” said Hill.
Earlier this year, Little Leaf Farms raised $300 million in new capital, with equity financing led by The Rise Fund. Immediate expansion and a doubling of acreage comes with the opening of a new greenhouse in McAdoo, Pennsylvania this summer. The new greenhouse will integrate Little Leaf Farms’ best-in-class technology, including energy efficiencies across heating, cooling, lighting, advanced data analytics and hands-free automated grow systems. Little Leaf Farms employs hydroponic production for its lettuce that is grown under glass and uses captured rainwater, natural sunlight, up to 90% less water than field-grown greens and solar panels to generate electricity.
The brand plans to open several more greenhouses in both Pennsylvania and North Carolina to serve its growing customer base.