Kenyan horti exporters are seeking new markets in nine countries as the sector aims to reduce its reliance on the European market and raise earnings. Through the National Horticulture Taskforce, exporters are targeting China, Australia, US, Russia, Canada, UAE, Japan, Malaysia and Turkey.
The task force said it will also seek to increase the use of sea freight to supplement air freight amid logistical challenges and high rates charged by air cargo operators.
Horticulture is the third-largest foreign exchange earner after remittance flows and tourism, with the sector selling 70 percent of its produce to Europe, then re-exported to other countries. Earnings from horticulture exports hit a historic high last year at Sh158 billion to remain the leading foreign exchange earner in the last two years by staying ahead of tea and tourism.
Source: businessdailyafrica.com
