Tanimura & Antle announced the addition of a new item to its artisan family of specialty products: a 2 ct. retail pack of Artisan Baby Iceberg. The Tanimura and Antle families have been growing, harvesting and shipping iceberg lettuce for nearly 100 years.
“We’re excited to introduce Artisan Baby Iceberg to both our retail customers and consumers. As grower-shippers are challenged to do more with less each day, we’re constantly seeking new seed varieties and products delivering what our customers are looking for while also amplifying our sustainability efforts,” said Brian Antle, executive vice-president of sales for Tanimura & Antle. “With fewer days to harvest, Artisan Baby Iceberg spends less time in the ground, requires less water and adds to our overall sustainability efforts. This item is an all-around win for everyone."
With fewer days to harvest, Artisan Baby Iceberg spends less time in the ground and requires less water.
After extensive research and development for Artisan Baby Iceberg’s proprietary seed genetics, the product was launched first in the foodservice sector to ensure the variety would uphold Tanimura & Antle’s standards for quality, unique attributes, flavor and year-round consistency the Artisan brand of produce is known for. After the last few years of success in foodservice, the company has now increased the volume of the program to introduce the new retail pack.
“Today’s consumers are more aware and concerned with topics such as food waste and sustainability,” said Ashley Pipkin, director of marketing for Tanimura & Antle. “Studies show around 32 percent of food waste takes place in consumers’ homes. Our Artisan Baby Iceberg gives consumers a new twist on a familiar favorite with a guilt-free, smaller portion size that they won’t have to throw away half of at the end of the week. Artisan Baby Iceberg is also slightly sweeter than traditional iceberg with the same familiar crunch and texture attributes.”
Left to right: Brian Antle, Ashley Pipkin
Unlike comparable items on the market that are an underdeveloped head of traditional iceberg, Tanimura & Antle’s Artisan® Baby Iceberg is a fully mature petite seed variety. The product grows dense and compact, just like a regular head of iceberg lettuce. Cut in half, Artisan Baby Iceberg makes the perfect sized wedge salad and the leaf size is ideal for wraps and other culinary creations.
The company officially starts shipping the new item to its retail partners this week and will have it showcased in its booth at the upcoming Southern Exposure event in Orlando, FL. Stop by booth #1016 to see this exciting new item in person.
For more information:
Ashley Pipkin
Tanimura & Antle
Tel: +1 (831) 455-3654
[email protected]
www.taproduce.com
