For the third year in a row, Special Fruit is offering its retail clients soft fruit in Valentine-themed packaging. "The market loves this idea. This year more than 15 European retailers will have these," says Koen Maes.
"We offer this concept around Mother's Day too. But this packaging is most popular on Valentine's Day. Impulse buys like berries or strawberries are also perfect as gifts. Some customers have been getting these for years. And, each year, we get about five new clients."
"The timing, too, is right because there's more soft fruit available from southern Europe. We offer the packaging for strawberries, raspberries, and blueberries. Some buyers take the full line, others only one or two," continues Koen.
"We mostly use our Spanish Calinda strawberries, Moroccan raspberries, and blueberries from Spain and Chile for these packages. The Spanish products are currently of excellent quality. But Spain is having a somewhat difficult blueberry season. So, the other countries of origin gain importance. I should mention that, at present, we're testing new varieties for each product type. We'll share more about this soon," says Koen.
"The Valentine's packaging range has increased in recent years. But, fortunately, both our new and existing customers are very loyal to our concept. We have a strong soft fruit base. We, therefore, try to guarantee the quality."
"We also have the volumes at our disposal and can offer this at an attractive price. This combination ensures the formula's success. We asked our clients to pre-order in good time, which they all did this year," concludes Koen.
For more information:
Koen Maes
Special Fruit
36 Europa Street
2321, Meer, Belgium
Tel: +32 (0) 331 70 660
Email: [email protected]
Website: www.specialfruit.be
