Sudlac SAS and Mardenkro BV are moving forward under a new name: Lumiforte. Lumiforte is part of the Horticoop Cooperative. Lumiforte coatings will continue to be available to customers under the brand names Sudlac, ReduSystems, and Selectline.
“In the process of the name change, various business activities are also being further optimized, including production, logistics and marketing. This benefits our customers,” explains Guido Janssen, CEO Lumiforte.
Lumiforte will retain the trusted Sudlac and ReduSystems brand names in horticulture. Janssen: “After all, these brand names are solidly anchored in the market and they each have their own specific properties and market approach. Customers can choose exactly the product that best suits their business, climate and crop.”
Local services and delivery
Lumiforte will continue to work with its global network of distributors and wholesalers so that products will always be locally available for the users, says CEO Janssen. Customers in Northern Europe can contact the Dutch Lumiforte branch for their orders and questions. Customers in Southern Europe are serviced by the French branch and American customers are serviced from the branch in Canada. A Lumiforte Asia subdivision is under development and follows in 2022.
Renovated production facility in France
Lumiforte notes that the demand for quality shading agents continues to increase due to global greenhouse growth. Therefore, Lumiforte France opened a brand-new plant in 2021. In Southern Europe, shading agents are primarily used to increase crop efficiency. Lumiforte is observing a different trend in Northern Europe: there is a strong growing need here to control light throughout the entire year by means of coatings.