Smart Fertilizer Software is expanding its global outreach by signing on several new clients. The fertilization and irrigation sensor-less software, which is part of YB AgTech (Yellow Brick Capital’s group of precision ag companies) has recently signed deals with leading global agriculture company Syngenta and Mexican fertilizer distribution company ISAOSA, amongst others across the world.
"The traction and uptake of our new offering Groplant, a combined irrigation and fertilization platform, reiterates the importance of the role of affordable, easy-to-use, precision data in sustainable agriculture. The spill-over has been that Smart Fertilizer Software has received increased interest in its precision fertilization services as well as its white-label offering, where clients can purchase a virtual copy of the software but with their own company branding and products uploaded to the recommendation," says Johnathan Kol-Bar, CEO of Smart Fertilizer.
The recent interest is due to companies and businesses seeking an ESG offering, something which Smart Fertilizer Software provides through its role in the sustainable agriculture space. ESGs have become one of the biggest talking points in recent months. The ‘environmental’ deliverance provided by using Smart Fertilizer Software is attracting businesses who are seeking to enhance their ESG provisions to attract investors and boost their worth.
Kol-Bar commented: “In recent weeks, Smart Fertilizer Software has signed a number of clients across the world who recognize the service our software is offering. These clients, which include Syngenta and ISAOSA, are some of the biggest and most-respected companies in the agriculture world. Interest in Smart Fertilizer, and the precision ag industry, is growing rapidly as global businesses are beginning to understand the importance of sustainability, environmentalism, and food security. From speaking with our customers and clients, ESG credibility has become hugely important for businesses, and we expect to see this grow in 2022.”
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