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Deadline: 20 December

Unpack your challenge: three packaging strategies unraveled

On 15 November, Wageningen University & Research (WUR)  launched the Unpack your challenge project, inviting FMCG companies in Europe to submit their biggest current challenge. WUR experts will develop a (free) roadmap to achieve the best packaging strategy for three selected companies. By sharing insights into the route taken to create these strategies, WUR will offer other companies the tools with which they can meet their packaging goals much faster. Many firms are looking to ensure their packaging is sustainable by 2030, yet remain unsure how best to proceed or what the most sustainable options for their (fresh) product are in the long term.

“Packaging issues are often too complex for ready-made answers,” says WUR program manager Eelke Westra. “This is why we are providing a multidisciplinary team of experts to map out the route to the most effective packaging strategies. What the steps in the process are and what information is needed for each one will be determined in brainstorming sessions with three different companies. They will then be given a scientifically-based roadmap that will help them define or adapt and roll out their packaging strategy. In return, we will be sharing anonymized versions of the roadmaps via the trade media to allow other packaging companies to apply the same steps.”

Packaging industry in Europe
The promotion is aimed at CEOs, managers, packaging technologists, purchasers, and other professionals from packaging companies in Europe. Westra: “We would prefer to meet with the CEO and/or manager in the brainstorming sessions, together with a packaging technologist. Both parties are needed to ensure effective and broadly supported solutions for the long term. Together, they will provide the technological and strategic insights that are required for an integrated approach to the issues at hand. For instance, while a given measure may lead to less packaging waste, it could lead to greater wastage of the packaged food product. We have to carefully weigh all aspects in order to ensure a sustainable overall solution.”

Interested companies can submit their challenge between 15 November and 20 December 2021. WUR will then select the three most common and announce its selection by the end of the year. The brainstorming sessions will take place in January and February 2022, with the results published in March and April. 

Read more about the research for sustainable food packaging.

For more information:
Wageningen University & Research 

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